Transparency

Transparency is the foundation of our commitment to you and to the planet. By sharing every step of our process — from ethical material sourcing to low-waste production — we make sure our values line up with your choice. We believe you have the right to know how, where and by whom your clothes are made. For us, being open is not just about business: it is about building a community based on trust, accountability and a shared respect for a more sustainable future in fashion.

Everything we do to get there is on our Sustainability page. This one is about the process and the numbers.

Chapter 01, The Transparency: transparency is the foundation of our commitment to you and the planet. We believe you have the right to know how, where and by whom your clothes are made.
Chapter 01 — The Transparency
Chapter 02, The Process, in six steps: research and design, select the fabric, testing, cut and stitch, low waste, happy customer.
Chapter 02 — The Process
The Sapphire Shirt: retail price 115 €, made in Sesimbra, 80% cotton and 20% linen deadstock, wooden buttons from a Portuguese factory
Chapter 03 — The piece
Our main costs: 33% sustainable efforts, 54% sales fees, 22% premium small production, 10% web and promotion, 23% taxes
Chapter 03 — Where the money goes
Price breakdown of the Sapphire Shirt at 115 €: marketplaces and wholesale 40%, seamstress 16%, profit 14.6%, website fee 5.3%, fabric and accessories 4.3%, free shipping in Portugal 4.3%, samples and patterns 2.5%, marketing team 1.6%, plus 23% taxes
Chapter 03 — The price, to the last percentage point

Swipe to see all five chapters. Everything they show is written below.

The process, in six steps

1. Research and design. We spend a lot of time researching new techniques, fabrics and shapes. We like to explore creativity, so inspiration really matters — the secret is to always be aware of your surroundings. Once we have a theme for the collection we start sketching, and from there we reach the final line-up.

2. Select the fabric. We always look for the most beautiful fabrics, but they have to be sustainable, organic and ethically made, and 100% of them are vegan. The most important thing is to trust our suppliers, who care for the planet as much as we do.

3. Testing. All our clothes are tested in old fabrics and leftovers, until we reach the perfect shape with the most comfort.

4. Cut and stitch. Then we cut the fabric and sew it into the collection's pieces. Because we use deadstock, our fabric supply is finite, which makes every piece a limited edition. We only work with small studios where we know everyone involved in the process.

5. Low waste. We try to have as little waste as we can. When cutting, we study the best way to join the components. The small pieces go to our waste boxes, to be used as strings and for testing; the bigger ones go to the collection box, joining all the fabrics from that collection to be used in future pieces.

6. Happy customer. The final stage is the collection reaching you. We want the buying experience to be as good as it can be, and we use recycled paper mailers or reusable ones. That's it — you can have your fairly made, organic and sustainable piece in your wardrobe, and have fun with it.

The price breakdown

We show you what a piece costs us, down to the last percentage point. This is the Sapphire Shirt, retail price 115 €, made in Sesimbra in 80% cotton and 20% linen — deadstock from a Portuguese factory — with wooden buttons also made in Portugal.

Of what we spend on a piece, 33% goes into sustainable efforts — premium quality production, fair wages and healthy conditions for the seamstress, sustainable and organic fabrics and accessories, sustainable design, mailers and shipping labels, zero-plastic packaging, organic cotton wraps, labels and tags. Another 54% goes into sales fees: as a slow and small brand we need partners, and whether they are a marketplace or a wholesale partner, they need to be paid for the part they play.

You can also see on each product page who made the piece and which materials it is made of. And if anything here raises a question, write to us at siz.geral@gmail.com — we would rather answer it than have you guess.